Altruism—including kindness, generosity, and compassion—are keys to the social connections that are so important to our happiness. Research finds that acts of kindness—especially spontaneous, out-of-the ordinary ones—can boost happiness in the person doing the good deed.
Reasons why acts of kindness make people
• Being kind promotes a sense of connection and community with others, which is one of the strongest factors in increasing happiness
• Being generous helps us appreciate and feel grateful for our own good fortune
• Being generous boosts our self-image; it helps us feel useful and gives us a way to use our strengths and talents in a meaningful way
• Being kind can start a chain reaction of positivity; being kind to others may lead them to be grateful and generous to others, who in turn are grateful and kind to others
Making the decision to become a donor, demonstrates extraordinary altruism as very few people choose to do so. According to the HFEA there were only 1,103 registered egg donors in the UK in 2013, which is less than 0.002% of the current UK population.
We are convinced that there are more altruistic women in the UK and our job this year is to reach out to more of you.
If you are a woman aged 18-35 and in good health, lets’ talk.
“Those who bring sunshine to the lives of others cannot keep it from themselves” JM
Happy New Year
Blog wirtten by Toyin Jegede | Donor Recruitment Manager