The number of egg freezing cycles performed in the UK rose by more than 400 per cent between 2010 and 2016 - and 'social egg freezing' is becoming more popular. Why women decide to freeze their eggs? The newest article in Femail Magazine links social egg freezing with men rather than women's careers. Author of the article, medical sociologist who spent years researching social egg freezing trend, claims that women froze their fertility because of the lack of a suitable man who also wanted to become a father. Men's indecision about becoming a father seems to be acting as a drag on the fertility of some women around them.